People & Partners
Pumpkin PR Inc. is an Edmonton-based full service communications consultancy. The firm brings more than twenty years of strategic communications planning, public, media and community relations experience to the service of selected clients across Canada.
Along with our core team, Pumpkin works with some of Canada’s leading public relations practitioners to create innovative programming. These long-standing relationships have formed the foundation for collaborations that have resulted in award winning and unique PR programs for clients ranging from the Canadian Egg Marketing Association to Hallmark Canada. Our network of professionals ensures that we have market-specific understanding and allows us to deliver on-the-ground in all key markets across the country.
Holly Roy - Edmonton
Holly’s experience as an Associate Vice President in an International Public Relations agency has provided her with extensive communications experience across a variety of sectors. Holly has a strong national reputation in development of communications and issues management planning. She has provided ongoing counsel to many national and provincial organizations and has created and directed award-winning public awareness and public affairs programs highlighting her strengths in managing media relations, special events and protocol. She has a demonstrated ability to manage large projects and bring diverse stakeholders together toward common goals.
Holly has successfully directed all facets of planning and implementation of media programs for major national and international conferences and events and has extensive project experience with three levels of government. Listed below is a partial list of clients that she has impressed with her unwavering professionalism and commitment to results:
- Senate of Canada’s Standing Senate Committee on Energy, the Environment and Natural Resources (2004)
- The Canadian Cardiovascular Congress (2002 & 2004)
- Canadian Heart-HOPE Initiative (2000-2003)
- The Governor General’s Canadian Study Conference (2000)
- The Commonwealth Finance Minister’s Meeting (1998)
Aaron Murzyn, MCS - Edmonton
With a broad base of experience in communications consulting and agency-based public relations, Aaron brings more than ten years of diverse communications consulting experience to Pumpkin Innovation Inc. He has led large teams and managed multi-stakeholder communications programs including a major traffic safety initiative for the government of Alberta. He designed and implemented the communications strategies for the Alberta Curling Federation for five years, which included all facets of stakeholder relations. These successes led to a three-year term on the Canadian Curling Association’s National Marketing Development Committee.
Aaron’s background in stakeholder relations can be traced back to his time as a Member’s Assistant and Special Assistant for two Saskatchewan Member’s of Parliament in the late 1980s. Examples of major programs include:
- “Extinguish High Blood Pressure” (2003 – 2005)
- The Canadian Cardiovascular Congress (2002 & 2004)
- Senate of Canada’s Standing Senate Committee on Energy, the Environment and Natural Resources (2004)
- The Canadian Diabetes HOPE Initiative (2000-2003)
- Alberta Traffic Safety Initiative (1997-1999)
Sheena Stewart - Edmonton
Creative Associate has amassed a variety of communication
experience throughout her career, including copywriting, public relations writing,
editorial writing, research and media relations experience. Sheena has
built her reputation on clear thinking, quick turnarounds and tight,
seamless executions. She prides herself on getting inside the
topic, and being able to understand and appreciate every nuance. In
addition to creating press materials, brochures, print advertisements,
multi-media advertising, direct mail pieces, outdoor executions and
publications, she has also helped develop positioning lines, slogans
and repositioning statements for many clients. Her portfolio includes
work for clients in the education, telecommunication, forestry, petroleum,
retail, non-profit and restaurant service sectors.
Murray Bilida - Vancouver
Murray Bilida has worked as a community liaison for the government of British Columbia, and has also served as a ministerial and MLA assistant for the governments of British Columbia and Alberta. With more than ten years of experience coordinating government and agency events, and seven years of advertising writing and production, Murray has developed expertise in stakeholder communications and media relations. Murray coordinated several BC Heart Hope public education sessions.
Jasmin et Associés (Danielle Jasmin & Madeleine Barrett) - Montréal
Our associates in Montreal bring more than twenty years of communications experience to our team. We have collaborated on a variety of national communications initiatives including coordinating a public education program with the Association Diabète Quebec and a Canadian rabies awareness program for Merial Canada. Jasmin has established excellent working relationships with Quebec media and the firm enjoys a reputation for clear thinking, quick turnarounds and tight, seamless executions.
Polaris Public Relations (Shelley Pringle) - Toronto
Shelley has worked in marketing communications and public
relations, both as a client and at public relations agencies, for
the past 16 years. Her key strengths include strategic communications
planning, media relations plus event planning and management. Shelley
has experience in many industry sectors including education, entertainment,
food, beverage alcohol, consumer products, financial services, e-commerce,
education, consumer electronics and business products.
Fantail Communications (Jim Warrington) – Toronto
Fantail's President, Jim Warrington brings over 25 years of experience in integrated communications and marketing consulting to Fantail Communications. Jim's branding and strategic development track record includes projects in business strategy, advertising, public relations, investor relations, event marketing, sponsorship and alliance building. Experience, both domestic and international, from start-ups to global sector leaders spans 26 categories and over 120 businesses and clients: technology, health care, consumer products, financial services, travel/tourism and economic development.