Selected Experience of our Principals

Health and Wellness

• Heart & Stroke Foundation of Canada
  (CCC Media Relations, "Extinguish High Blood Pressure")
• Heart Stroke Foundation of Alberta
  ( Heart Month & Stroke Month media relations 2003-2007, All Day the Heart Smart Way 50th Anniversary public communications campaign 2006-2007)
• Heart & Stroke Foundations of Alberta, NWT & Nunavut, BC, Saskatchewan, Atlantic Canada & Quebec (Province-wide public education programs & road shows)
• Alberta Provincial Stroke Strategy
  (Project management for a provincial public awareness campaign including media planning, buying and public realtions)
• Bayshore Home Health
  (Public awareness tour and media relations in the Lower Mainland, Hike for Hospice media relations)
• Rexall Pharmacy (with Polaris PR)
  (Richmond Hill,ON new concept store opening media relations)
• Rocky Mountain Analytical
  (PR & marketing strategy, national media relations)
• Canadian Diabetes Association
  (Communications planning & implementation; stakeholder relations)
• Canadian Diabetes Association - Prairie Region(Program Evaluation)
• Association Diabète Québec
  (Communications planning & implementation; stakeholder relations)
• Speech, Language & Hearing Association of Alberta
  (Annual communications planning; media relations & event creation)
• Nutravite Pharmaceuticals
  (National media relations programs)
• Alberta Blue Cross
  (PR for Coverage Plans and Travel Insurance)
• Canadian Curling Association/Alberta Curling Federation
  (Marketing strategy & development)

Consumer Products

• Hallmark Canada
  (development of pr programs; implementation in Western Canada)
• Crayola Canada
  (National media relations programs)
• Canadian Egg Marketing Association
  (National nutrition education programs)
• Canada Safeway
  (Community relations & sponsorship fulfillment)
• Labatt Breweries/Oland Specialty Beers
  (Corporate communications planning; product marketing; product launch management; sponsorships)
• Hostess Frito-Lay; Hershey Foods; Nestle Foods; Cadbury; Kraft Dinner; Oscar Mayer; Lucerne; Pepsi, Orbitz, Schweppes, All Sport
  (Various: Product launches; media relations & event management)

Social Marketing

• NorthlandSchool Division No. 61
  (Creation of community and in-school communication tools and corporate partnership development)
• Clearview School Division
  (Media & Community Relations training)
• Alberta Family & Social Services
  (Fetal Alcohol Syndrome Awareness Program)
• Alberta Traffic Safety Initiative
  (“Think & Drive” – Road Safety Programs)
• Canadian Diabetes Association
  (“Sharps Roundup” – Safe disposal of medical waste)
• Govt of Alberta - Population Health
  (“You’re Amazing” – Coping strategies for Young Families)
• Mutual Life (“By Mutual Consent” Organ Donation Program)
• Speech, Language & Hearing Association of Alberta
  (“Don’t Miss A Word” – Annual Public Education Program)

Pharmaceutical

• Aventis
  (Canadian Consumer Survey on Healthcare; Heart-Hope Initiative; stakeholder & media relations & event management)
• Bristol Myers Squibb
  (Business communications; stakeholder relations; announcement of distribution centre)
• Solvay
  (Corporate brochure and print materials)
• Astra Zeneca, Pfizer, Merck Frosst, Fournier Pharma
  (Various: Research announcements; product introductions; media & stakeholder relations; event management)

Federal Government

• Senate of Canada - The Standing Senate Committee on Energy, the Environment and Natural Resources 2004
  (National Media Relations & Strategic Planning for Release of Senate Report related to Kyoto)
• The Governor General’s Canadian Study Conference 2000
  (Development/Implementation of National Communications Strategy)
• APEC Finance Ministers Meeting 1998
• Commonwealth Finance Ministers Meeting 1998
• Department of Finance, Veterans Affairs, Industry Canada & Health Canada
  (various projects 1995-2001)

Natural Resources

• Shell, Suncor, Enbridge
  (Development of GHG Reduction Strategies for Community Rollout; stakeholder & media relations)
• Syncrude
  (Corporate communications; media relations; event management)
• Luscar Coal
  (Development of annual corporate communications plan; media relations)
• Mining Association of Canada
  (Development of annual communications programming & events)
• Alberta Pacific Forest Industries(Corporate & stakeholder communications; development of brochures, messaging & media materials)

Technology & Telecommunications

• AltaVista Canada (TELUS Advertising Services); Digital; Double Click; Microsoft Canada

 

International Association of Business Communicators 2005 International Gold Quill Award of Excellence, Media Relations (In partnership with Polaris Public Relations Inc for Hallmark Canada) 2005 IABC Toronto Award of Excellence in Media Relations for Hallmark "Puckers Up" for Valentine's Day In partnership with Polaris Public Relations Inc. for Hallmark Canada. Canadian Public Relations Society (Toronto), Inc. 2003 Gold ACE Award, General Consumer Product Brand Development (In partnership with Fantail Communications Inc. for the Canadian Egg Marketing Agency)